CFI Associates Support Charities in 28th Annual Holiday Giving Campaign

JOPLIN, MO — December 08, 2021 — Associates of CFI, an operating company of TFI International Inc. (NYSE and TSX: TFII), a North American leader in the transportation and logistics industry, have raised $39,000 which will go to supporting local charities in communities where CFI employees live and work across the U.S., Canada and Mexico. The donations mark the 28th year for CFI’s annual Truckloads of Treasures holiday giving campaign.

The annual tradition, established in 1993, reflects CFI’s unique community-friendly culture, engaging associates across the company’s terminals, and more than 5,000 professional drivers traveling North America’s highways to keep the economy moving.

Funds are raised entirely through associate donations. Due to the ongoing pandemic, CFI pivoted away from its typical in-person bake sales, chili cook offs and pie competitions in favor of a virtual donation platform. “We’ve already adapted and evolved to provide consistent, reliable services to the business world, so with Truckloads of Treasures we are bringing the same focus, perseverance and grit to engaging our communities and raising money for key charities that support our fellow citizens in need,” noted Greg Orr, CFI’s president.

“We live in extraordinary times, and I could not be prouder of our associates and their determination,” Orr said. “It would be easy to devote the bulk of our time and resources to our day-to-day professional lives, but community is about coming together and supporting those less fortunate -- and what better time to do so than during the holidays.”

Over the 28 years of the program’s existence, CFI associates have donated over $960,000, including the $39,000 raised in 2021.

The campaign contributes to charities nominated by associates and benefits underserved families, children and the elderly during December. Some eight charities based in CFI's headquarters of Joplin, MO received contributions from Truckloads of Treasures this year. In addition, associates performed over 290 recorded volunteer hours this past year in the Joplin area as well.

The company-wide fund-raising raffle provided associates with the opportunity to win prizes including gift cards for retailers as well as other prizes. All prizes were purchased and donated by CFI's executive management team.

In addition, associates partnered with service organizations throughout the U.S., Canada and Mexico to provide holiday gifts and food for underserved children and senior citizens.

Throughout the year, CFI places an emphasis on charities with ties to military veterans, first responders, the transportation industry, empowering women and education. The company’s support goes beyond monetary donations and includes in-kind, volunteering and support for events.

The trucking industry has a unique opportunity to donate in-kind services with the gift of transportation. In 2021 alone, CFI completed 32 total in-kind shipments for five different charities. Since 2015, CFI has been a proud national sponsor of Holy Joe’s Café, which supplies donated coffee to U.S. troops in over 70 countries. The company donates between $30,000 and $80,000 a year with in-kind transportation, moving coffee supplies to military bases in the continental U.S., which are then shipped to soldiers overseas to give them a small taste of home.

The full list of charities supported by CFI in 2021 is below:





Holy Joe’s Cafe

All-volunteer non-profit that sends donated Keurig Green Mountain coffee to U.S. troops and stations in 70 countries. In 2021, CFI donated 24 shipments.



Wreaths Across America

Mission to remember fallen US veterans, honor those who serve and teach children the value of freedom. In 2021, CFI will donate four shipments, including multi-stop loads and ceremony support.

Guadalajara, Mexico

Instituto de Salud Jalisco

Transportation of specialized equipment to create face masks.

Southwest Missouri/Northwest Arkansas

Missouri school’s COVID-19 support

Transportation masks to various schools throughout Missouri

Art Feeds

Move art pack supplies to schools. Art Feeds partners with schools and children’s organizations to implement creative and expressive arts programming. In 2021, CFI donated two shipments.


Truckers Against Trafficking

Nonprofit organization that trains trucks drivers to recognize and report instances of human trafficking.


Home Depot Foundation

The Home Depot Foundation improved the homes and lives of US military veterans, trained tradespeople to fill the labor gap and support communities impacted by natural disasters. Since 2011, the Foundation has invested more than $330 million in veteran causes and improved more than 46,000 veteran homes and facilities in 4,500 cities.


Special Olympics

Sponsor of the annual Special Olympics Convoy fundraiser to end disparities against those with disabilities.


Laredo, TX

Bethany House

Feed the hungry, shelter the homeless, the only charity of its kind in the Laredo area.


Dallas, TX

Glory of Christ Organizations

Offer a variety of assistance to the community by providing a clothing closet, a food pantry to feed the hungry.


Northeast Texas

Wilmer’s Initiative to Spread Hope “WISH”

Provide new toys and clothing to children under age 12 during the holidays through the City of Wilmer.


West Memphis, AR

CASA of Crittenden CO AR

Provide a voice for abused, neglected and dependent children in the court process and advocate for their best interests through trained volunteers.


Taylor, MI

Salvation Army

Back-to-school fundraisers, Christmas charity, and disaster relief are just a few of their programs.


Chicago, IL


Mission is to build No Kill communities, end the over population of homeless animals, and transform animal welfare.



Monterrey: Cáritas de Monterrey A.B.P.

Monterrey - MX
Provide social services and community development.



Guadalajara - MX
Educates and provides a home for young people with intellectual disabilities to improve their personal and social autonomy.


Mexico City: Asociación Programa Lazos IAP

Mexico City - MX
Supports education of children by strengthening schools.


Amiga de la Obrera AC

Association that supports work and education for the poor.


Fundación Vida Plena I.A.P

Queretaro - MX
Association that prevents and gives rehabilitation to children who have suffered sexual abuse.


Casa Hogar Elim

Nuevo Laredo - MX
Orphanage supporting homeless children



San Luis Potosi - MX
Promotes the integral education of economically disadvantaged children with special attention to abused girls.




Southlake General Hospital Foundation- Newmarket, ON

Donor support maintains safe, fast and higher-quality healthcare.


Joplin, MO

Salvation Army (Shopping Spree)

Supports underprivileged children and elderly by fulfilling holiday wish lists


Ronald McDonald House of the Four States

Provide a ‘home away from home’ for families of seriously ill children (0-18) and ill expectant mothers being treated at Freeman Health System and Mercy Hospital.


Children's Haven

Children can stay for a brief time during crisis. This could include loss of home, emergency medical stays, lack of utilities or food, drug or alcohol rehabilitation of a parent or caregiver.


Area Agency on Aging Region X

Provides food, programs and information to assist older persons in maintaining their independence and dignity.


Camp Quality

Summer camping experience and year-round support program for children with cancer.


Boys and Girls Club of Southwest Missouri

A low-cost safe and nurturing environment for youth ages 6-18 with after school and summer programs, including meals.


(Disabled American Veterans) Chapter 52

Helps military veterans and their families receive the health, disability and financial benefits they need.


Joplin Humane Society

A high-volume animal shelter committed to saving and improving the quality of lives for the animals in our community.  



Thank you to the following transportation industry news publications for helping us share this story:

Back to Blog