CFI, a leading transportation company, has won industry recognition for its recruitment marketing efforts. CFI’s recruiting campaign on Google blazed a trail because we successfully harnessed a new type of campaign, Google Performance Max, to work more efficiently for our goals than longer-established campaign types such as Search or Display.

CFI recently picked up the award at the Transportation Marketing and Sales Association’s (TMSA’s) annual ELEVATE Conference held in New Orleans, LA. CFI’s efforts were recognized with a 2024 Trailblazer Award, in the category for Excellence in Sales or Marketing Campaigns.  

The TMSA Trailblazer Awards stand out as the most significant acknowledgment of excellence in sales and marketing strategy, creativity, innovative solutions, and business outcomes within our industry. These awards symbolize the pioneering path that leaders in the transportation and logistics sector carve out to ensure the continuous flow of the supply chain. Click here to learn more about TMSA's annual awards.