CFI, a leading transportation company, has won industry recognition for one of its driver recruitment and marketing programs, She Drives CFI, which promotes the virtues of trucking industry careers for women and is aimed at attracting more women into trucking.

CFI recently picked up the award at the Transportation Marketing and Sales Association’s (TMSA’s) annual ELEVATE Conference held in Savannah, Georgia. CFI’s women-focused campaign was recognized with a 2023 Trailblazer Award, in the category for Excellence in Sales or Marketing Campaigns.  

Trailblazer Awards “showcase the very best of marketing and sales in the transportation and logistics industry,” the Association said. CFI’s program was recognized for its pioneering effort and unique approach to promoting opportunities for women in transportation and the positive role they play.

“CFI has for many years demonstrated a commitment to celebrating, empowering, and fostering a positive work environment for women in the transportation industry,” said Greg Orr, CFI’s president. “Through this initiative, we are promoting a more diverse and inclusive workforce, recognizing the valuable contributions and unique perspectives that women bring to the table. We firmly believe that diversity and inclusion are essential for the growth and success of any industry, and we strive to empower women in transportation every step of the way.

The She Drives CFI program embodies the company's core values of inclusivity, equality, and empowerment, Orr added. It aims to address the underrepresentation of women in the transportation sector and empower them to pursue fulfilling careers in an industry traditionally dominated by men. The company attributes the program’s success to a multifaceted approach, which encompasses mentorship programs, leadership development initiatives, round table focus groups, and open-door policy, and an ongoing commitment to providing a safe work environment.

Women who have been part of the program have not only found their voice but have also excelled in various roles within the company, Orr noted. Through CFI-promoted mentorship and career opportunities, women have been given the tools and guidance to overcome challenges, break barriers, and achieve their full potential.

Read more about TMSA and the Trailblazer Awards here.